Introduction
Thela Tales is your gateway to the vibrant and diverse world of Indian street food. Discover hidden gems, regional specialties, and the stories behind each dish across all 28 states.
The Challenge
Exploring India’s diverse street food offerings poses challenges for tourists and local food enthusiasts due to limited access to hygienic street food, reliable sources, language barriers.
The Solution
Creating a comprehensive platform that provides accessible information about street food stalls, their specialties and hygiene ratings in different cities throughout India.
Project Type
UI/UX Design
Duration
6 Weeks (Winter 2024)
Independent/Team
Independent
Tools
Figma, Photoshop, Illustrator, Canva, Zoom, Google Forms, Excel
Why Thela Tales?
Unlike many restaurant and cafe focused apps, Thela Tales helps users explore the authentic Indian street food scene. It isn't an ordinary food ordering app as street food is meant to be savored on out in the streets!
The Family Explorers
Zoey and Michael are a married couple traveling to India with their two children, Lily and Ben. They are excited to immerse themselves in the culture and cuisine. However, they are not familiar with Indian food and anxious about falling sick during the trip.
We don't speak the local language and that would make it difficult to ask questions about ingredients or spice levels and order the dish we want to eat.
We are concerned about hygiene and food safety, especially traveling with the kids. News stories about street food-borne illnesses add to our anxiety.
Standing at the street food stall, we would feel overwhelmed by the number of unfamiliar dishes. We are unsure what to try and worried about making the wrong choice and ending up with something the kids won't eat.
Lily
Ben
Michael
Zoey
Pain Points
I am absolutely terrified of falling sick after eating street food after hearing disturbing stories from friends and reading the news. I want to be able to eat delicious food at safe and hygienic street food stalls.
I am unfamiliar with Indian cuisine dishes and coming from a different background I face difficulty in communicating with the vendors as I do not know the language.
I struggle to find street food stalls on search engines or maps as many of them are not listed or haven't registered. This leads to me relying on word of mouth, social media and/or random hit and misses.
Creative Process
Logo
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Brand Guidelines
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Explore the flavors of the city you are in.
Savor the best of Indian street eats.
Personalised Dashboard
Simple personalized dashboard creation within a glance.
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A familiar & simple way of a personalised dashboard creation
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The feature initiates by guiding users through a series of fun questions
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Identify the type of street food stall you want to visit according to your preferences
Dashboard with visually engaging and interesting options to choose from - guide to indian street food, hidden gems, must-try and popular street food stalls.
Street food stalls suggestions near you according to the city you are in. Switch between filters that match your preferences.
The street food stall locator has different set of markers - green marker for stalls with excellent hygiene to red markers for stalls with low hygiene rating.
Hungry Traveler's Guide
Keeping users determined to bounce back.
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Learn how to pronounce the name of Indian street food dishes and improve communication with street food vendors.
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Explore details about the street food dish you are curious about and find step by step instructions on how to eat them.
Keeping Up With Your Preferences
Quick and simple navigation through a wide range of street food stalls options
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Filter according to your preferences such as distance, type of cuisine, spice level, price and suitability.
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It was evident from the pain points that a generic list of street food is not what most people want from the app as they were concerned about food preparation and handling. Which is why users have options to view the hygiene ratings ranging from low to excellent.
STREET FOOD STALL
VERIFIED EXPERT REVIEWS
CURRENCY CONVERTER
Collateral Design
Promotional strategy leverages offline and online channels to build awareness, engagement and app downloads, making Thela Tales a genuine guide for tourists and locals.
Fun Illustrations
Social Media Design
