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SCAD StartUp
Reimagining SCAD StartUp’s branding identity
Introduction
SCAD's largest student-run design competition, StartUp hosted a design challenge for students across different campuses to come with a fresh brand identity for StartUp.
The Challenge
StartUp is run by students driven by a passion for design and a desire to make a difference. Their visual identity is without a clear meaning behind it and fails to connect with the audience.
Project Type
Branding
Duration
2 Days
The Solution
A fresh new brand identity that resonates with the principles, mission and vision of SCAD StartUp.
Independent/Team
Team
Tools
Illustrator, Figma, Zoom
“The path to success isn't always a straight line, it’s rather a series of steps.”
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