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Lush Cosmetics
Rebranding for existing lush cosmetics brand

Introduction
To canvas a brand and determine possible issues that could potentially be solved by graphic design.
The Challenge
Rebrand for an existing brand
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The current product packaging does not reflect
the vibrant colorful nature of Lush.
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Inconsistency with the logo used at different storefronts. The logo has not been updated since years and a mixture of old and the new logo variations are used for store signage and products.
Project Type
Brand Design
Duration
5 Weeks
Independent/Team
The Solution
The solution was to craft a more expressive and recognizable voice while emphasizing on the core philosophies that shape the identity of Lush by developing an impactful visual brand identity.
Independent
Tools
Photoshop, Illustrator, Indesign

Current Packaging

Rebranding
Inspiration

Typography

Logo


Color Palette


Packaging








Packaging and Posters




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