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Lush Cosmetics

Rebranding for existing lush cosmetics brand 

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Introduction

To canvas a brand and determine possible issues that could potentially be solved by graphic design. 

The Challenge

Rebrand for an existing brand

 

  • The current product packaging does not reflect

         the vibrant colorful nature of Lush.

  • Inconsistency with the logo used at different storefronts. The logo has not been updated since years and a mixture of old and the new logo variations are used for store signage and products.

Project Type 

Brand Design

Duration

5 Weeks

Independent/Team
The Solution

The solution was to craft a more expressive and recognizable voice while emphasizing on the core philosophies that shape the identity of Lush by developing an impactful visual brand identity.

Independent

Tools

Photoshop, Illustrator, Indesign

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Current Packaging

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Rebranding

Inspiration

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Typography

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Logo

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Color Palette

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Packaging

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Packaging and Posters

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