Introduction
This project involves designing a brand identity for a lifestyle brand. Bhumi is where sustainable living meets beautiful design. We craft eco-conscious furniture and decor that nourishes your home and the Earth.
About Bhumi
Bhumi is a lifestyle brand known for its eco-friendly and minimalist style. Bhumi is our source of inspiration. In Sanskrit, it means 'Mother Earth.' We believe in creating beautiful and sustainable home decor that honors our planet. We use natural materials and responsible practices, inspired by the respect for resources shown by many cultures throughout history.
Project Type
Branding and Identity
Duration
3 Months (Spring 2024)
Tools
Illustrator, Photoshop, Figma
Independent/Team
Independent
Problem discovery
Greenhouse gas levels are at their highest point in the last 800,000 years.
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The planet’s climate has constantly been changing over time, with significant fluctuations of global average temperatures. However, the current period of warming is happening faster than ever, and it’s become clear that humans are responsible for the majority of the last century's warming by releasing heat-trapping gases aka. greenhouse gases to power our modern lives.
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This is caused due to burning fossil fuels, agriculture and land-use and other activities that drive climate change. Greenhouse gas levels are at their highest point in the last 800,000 years. This rapid rise is problematic because it is changing our climate at a rate that living things cannot adapt to.
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We must then support alternatives that address the mitigation of these issues when we choose our lifestyle, which starts from what we bring indoors.